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Press kit Byzantine
Byzantine by Gardet
Located in Chigny les Roses, Maison GARDET keeps offering wines combining faultless quality and innovation, tradition and modernity, from its foundation in 1895 until nowadays. According to this philosophy, the House wished to create a brand that is original, festive, good-looking and status-enhancing, altogether: Byzantine by GARDET was born.
A contemporary identity
This new creation sets free from the traditional codes of Maison Gardet to
express itself on a new market and address a wider number of customers,
keeping nevertheless a strong and unchangeable link with the House by
sublimating the Rose into a Rose diamond.
Byzantine by Gardet shows a new side of champagne, less traditional, more
enigmatic (even more because of the opaque bottle), magical, seductive and
ready to party since it embodies dream, fascination and attraction, with a
decorative estheticism expressed in a noble way.
A flowery design for a unifying wine
Byzantine by Gardet is the symbol of a unique marriage
between the 3 grapes of Champagne and an extra-dry
dosage (15 grams pro liter), inviting people to meet,
mix and share. This champagne will bring together all
the bubble lovers, as different as they may be, in a
common, broad-minded and festive atmosphere, just
like this cosmopolitan Byzantine empire shining at the
crossroad of Orient and Occident.
From its birthplace in Chigny les Roses, to the creation
for the House of an exclusive rose variety, the story of
Champagne Gardet is very closely linked to this timeless
flower.
Therefore, it was a wish to integrate this delicate
symbol in this new creation, for it to be associated to
the Gardet brand. That’s why the brand Byzantine by
Gardet is surrounded by a geometrical rose diamond
with flowery details recalling subtly but originally the
queen of flowers.
An enigmatic but universal champagne
Sometimes intriguing, sometimes surprising, this champagne expresses itself in a
world full of magic and fantasy. The design enhances the mystery of a bottle as
opaque as the miracle of champagne, and arouses desire. A mystery that is even
more fascinating than the cellars of champagne and its process of elaboration.
Finally, the brand Byzantine by Gardet is the new embodiment of the values of
Maison Gardet, allying tradition and modernity. She makes sense, and encourages
intellectualization, in a world where luxury meets feelings, affection, emotion,
and remains sophisticated at the same time. Byzantine by Gardet appeals to
everyone’s sensitivity and intimacy, by arousing desire.
by Gardet fait appel à la sensibilité, à l’intimité de chacun, et provoque le désir.
La cuvée Byzantine sera habillée avec des effets ultraviolets pour un aspect plus lumineux dans les ambiances festives du monde de la nuit.